Plans for the first Wylam on Wheels cycle sportive in September are accelerating after SPAR climbed on board to be headline sponsor.

Organised by the Wylam Sprockets Cycling Club, with all monies raised going to the Wylam Jubilee Field, the event on Sunday 18th September will see cyclists of all abilities tackle varying routes around the beautiful Tyne valley.

There are three courses to choose from – ‘Couch to 25k’ and ‘Couch to 50k’ routes for novice cyclists and those who have got out of the habit of cycling – and a hillier ’60k Challenger Route’ for those who cycle regularly.

Those participating will cycle on relatively quiet roads, on a fully signposted and marshalled route, with feed stations along the way. The cost of entering the sportive is £20 for adults and £5 for children who must be accompanied by a participating adult. There will also be mechanical assistance on the day if required.

After completing the ride, cyclists can enjoy a delicious afternoon tea served at the Wylam Jubilee Field where the event starts and finishes. Afternoon tea will also be available to family and supporters for £7.

Places are still available for sign up and can be booked through the Wylam on Wheels website at where further information on the event can also be found.

Doug Bergstrand, owner of the SPAR Wylam store for almost 30 years, was keen to support the village event and make it a success with a helping hand from James Hall & Co. Ltd, SPAR UK’s primary wholesaler and distributor for the North of England.

Doug said: “It’s fantastic that SPAR has stepped up to sponsor the Wylam on Wheels event through James Hall & Co. Ltd, and by covering the events costs, it will make a big difference to the village as all funds can go towards the playing field.

“I think it will be an occasion that brings the community together from Wylam and the surrounding areas after a long two years. I am also going to be riding the route myself and I am looking forward to the challenge.”

Sarah Grainger, from the Wylam Sprockets, said: “We’re very excited to put on a cycle sportive and we are looking forward to the big day. Entering Wylam on Wheels is a great way to keep fit, take in the stunning Northumberland countryside, and socialise at the same time.

“Importantly, the event is going to be the main fundraiser for the Wylam Jubilee Field this year which has lost out on any fundraising of note now for two years because of the pandemic. The field is the village’s jewel in the crown, and it costs around £10,000 a year to maintain for the benefit of the community, which makes SPAR’s support even more valuable.”

Tom Murphy, Marketing Manager at James Hall & Co. Ltd, said: “In communities right across our distribution area of Northern England, 2022 has marked a welcome return to normality for events that bring people together, and the Wylam on Wheels sportive is a fantastic example of this.

“Doug is a long-standing SPAR independent retailer rooted in the community of Wylam, and the sportive sponsorship is aligned to SPAR’s Passionate About Local and Nurture Our Neighbourhoods brand pillars. We were very keen to help out when he approached us, and we hope the event raises a brilliant amount for the village.”

You can find out more about James Hall & Co. Ltd at